In a nutshell, ‘viral marketing’ is the process that built White Dove Books into what it is today. When I say that, I mean that it is the process that is responsible for getting our website widely known throughout the world and well ranked in the search engines too.
Thinking back, I can remember when I first came across the term. It was in an email from a leading internet marketer whose name is Yanik Silver. I remember thinking that I did not want to be connected with anything malicious and actually deleted the message before reading it. I wonder where I would be today if I had understood viral marketing a little sooner. Still, you can’t go back and change things; you can only change the future.
As I am sure you will know, there is nothing malicious about viral marketing. The phrase originated because the ability for a message to self-replicate is something akin to what a virus manages to do. Viral messages replicate simply because people decide they are worth sharing. When you receive something that is interesting, informative, funny, cool etc, and then you decide to send it to your friends, that material has what is technically referred to as ‘good memes’.
If you can create that kind of material (eBooks, videos, audios etc) then when people voluntarily choose to pass it on, they are also providing you with free advertising. It is the same process that built Tupperware, Hotmail and, as I said, White Dove Books. As you will realise, our free books section is just a genuinely useful resource. When people discover it, they are usually very happy to share it with their friends and that’s where our visitors come from.
The reason we have not been able (so far) to create an even larger library of eBooks is simply because of the necessary time and effort required. Even a 5,000 word freebie can take a week to get right. Multiply that by 16 and you have 16 weeks (or 1 page of books) and then multiply that by 6 and you have 96 weeks of solid effort required to create the remaining 6 pages we want to offer. And, of course, you can’t drop everything to do that, so it is likely to take us a few years.
Now, don’t get me wrong, I am not complaining. It is exactly because it takes so much effort that other people have not been willing to compete with our business model. As you can see, it does take quite a lot of effort to grow our site. Over the years, I have investigated different ways of working with people to get this done a bit quicker. I tried allowing others to publish here and was absolutely amazed at the poor uptake.
It still astonishes me today to think how few people could see the advantage of getting their books into one of the web’s leading personal development sites. Then there were those who did submit their books, most of which were simply not of a standard we could accept. There were notable exceptions, but in the end, we had to recognise that it was not the right way to grow the site. We are now moving in a different direction, so this offer has now been permanently removed.
Then there was the period when we employed people to write the books for us. Again, the results were mixed. Some books were excellent and some were … well … let me give you an example: one person, writing about article marketing, actually scraped the terms and conditions from the eZinearticle website (a few thousand words) and included them, in their entirety, in the book we had paid that person to write.
You know, especially when you are paying $200 for 5,000 words (which I think is a fairly generous rate) that is not what you expect! With the poor research, poor spelling, poor grammar, poor structure and various other issues that go along with employing people to write, we also had to abandon this approach. Today, I accept that we will simply need to grow more slowly than I had originally wanted. However, I do think it better to provide quality rather than quantity.
Recently, we moved into a new era in terms of making our books available to a much wider audience. We have partnered with another site to deliver rebrandable versions of our books. This allows other sites to take advantage of all our hard work in creating our library and, at the same time, earning referral commissions. It is the kind of idea I like – it’s win-win – and it is, in my opinion, destined to take us to the next level.
What this new idea does, for us, is increase the number of sites giving away our materials and that means we get wider exposure. What this does for other sites who choose to work with us is provide them with good quality content for their visitors and, simultaneously, reliably earn them a referral income. If the idea interests you, please download my free report (below) which will show you how to create a passive income stream just by giving stuff away.
If you enjoy this book, please give us a like, a tweet or a social mention. It’s a win-win idea (a bit like tell a friend). You get great free content and we get some exposure. This idea is helping us to expand the site and make even more content available for free!