When you go to the local supermarket to buy your groceries, do you always insist on buying named brands or do you sometimes go for the supermarket’s own brand? As we all know, the content of the supermarket’s in house brand is often identical to some of the leading brands in the store. That’s because the supermarket was granted Private Label Rights to the goods by the manufacturer. In such cases, the only difference between the supermarket brand and the original is the packaging and the price.
Obtaining the right to take someone else’s hard work and just slap your name on it is a tactic that major retail outlets have been using for years. What you perhaps might not know is that the concept is alive and well on the internet using digital information products rather than physical goods. With Private Label Rights, or PLR as it is usually known, you can take someone else’s articles, books or other digital goods and, legally, use them as the basis for the creation of your own products.
It is a tactic that savvy webmasters, bloggers and membership site owners alike are putting to good use. For many, the idea represents a very useful shortcut in the process of content creation. It is something however, that not everyone considers to be ethical. When it comes to using PLR content, we have our own set of rules to which we voluntarily adhere. We never claim authorship of anything we don’t write, even though, with PLR, the right to do so is usually granted. If my own name appears on the cover of a book, it is for a very good reason; it is because I actually wrote it.
We do actually make use of PLR: we both create it and we purchase it for different purposes. Some of our free ebooks were purchased PLR rights. When we use this kind of material, we always acknowledge the purchased rights up front. In such cases, we do not put an author name on the cover and neither do we include an author name in the book itself. Working in this way enabled us to create our free ebook section very quickly. As you probably know, we give away such books and this is a way of generating traffic and links to our site.
When we give away free books, we often (but not always) allow others to redistribute and, in some cases actually sell the books. We have been doing this for years, but recently, with the advent of the Kindle, it has caused us a lot of headaches because there are a lot of people selling our free books on the Amazon site. The problem is that our free books are not formatted for the Kindle. They are formatted to be read on a PC. So the resultant book on the Kindle does not look as professional as we would like.
So far, I have written to Amazon/Kindle about six times to attempt to get them to address this matter, but have met with a blank wall. They don’t really seem to understand the problem. I have offered them an easy solution which is to allow me to give away our free books on the Kindle, but they simply won’t allow us to do that despite the fact that some mainstream publishers seem to be allowed to do so. If we were allowed to give away our free books on Kindle, we could get them all properly formatted and the readers who get them via the Amazon site would not feel they were getting a raw deal having to purchase them when they are freely available on our website.
If you decide to use PLR in your own business, the main problem is finding good quality material. Much of the material widely available is poor quality and often written by non-native English speakers. Of course, if the quality of the material is poor, you can spend far too much time having to edit it; in such cases, you might as well have written the thing in the first place.
All in all, PLR can be a very effective tool in building an online business, but there is one more thing to take into account. You should make sure that you trust the product originator. Unless you know for sure who created the material, the rights you have been supposedly ‘granted’ could actually turn out to be bogus.
See our Exclusive PLR offer for 10 top quality originals in the personal development niche.