Corporations ignore consumers ‘real needs’. Company leaders engage in questionable business practices. Business owners and employees do work they don’t enjoy simply to pay the bills – such is the state of today’s business world.
The key to bringing the world back to life will also bring you abundance in your business. The world needs people who are vibrantly alive and ready to build a new kind of business. We need businesses that express our missions as human beings and make a contribution to the planet – and thrive in the process.
You will create a magnetic attraction when your vision, your values, and your vocation are perfectly aligned. When planning a business, very few people take the time to look inside, to align their unique natural gifts, talents, and desires with the product or service their business provides.
Answering the following questions will help you attract abundance through your business. When you have done this, you will thrive in ways you cannot imagine.
Why Do You Do the Work You Do?
Most owners are in businesses because they saw an opportunity or because they have some professional experience they can conveniently sell. Their business is simply what they do and does not necessarily reflect their greatest talents or passions.
However, if you take the time to examine your gifts, your talents, and the particular message you have for the world, you will discover inspiring ways to earn money by sharing those talents. When your business expresses who you are, clients instinctively recognize that you are sincerely and personally committed to their happiness and success. No one can fake true concern.
With Whom Do You Want to Work?
Most business owners have customers or clients they dread dealing with, yet they continue to do business with them month after month. Whether you realize it or not, your customers know what you’re thinking about them.
Therefore, it is in everyone’s best interest for you to be proactive and ‘fire’ clients who are not a good fit for your business. This will free you to focus on the people you care about. When you do business with people you like, they will naturally bring out your best work and inspire you to become better at what you do. Your better efforts will attract more perfect customers who will inspire you further. From there, your ability to thrive is unstoppable.
When the right prospective customer crosses your path and you can clearly and simply describe exactly what they are feeling, they are captivated. They feel understood and validated, and they will trust you to take care of their concerns.
What Do You Do for Your Clients?
Generally speaking, a customer’s primary concern is to find someone who can solve their problem and make their pain stop. Therefore, you need to see your business from your customer’s perspective.
For example, instead of saying, ‘We provide accurate, professional bookkeeping services,’ say, ‘We make sure you have the precise financial information you need, when you need it.’ Rather than making a statement of fact, such as, ‘We are attorneys who specialize in small businesses,’ present your service through their eyes, as in, ‘We take the mystery out of protecting what you’ve worked so hard to build.’ Make a list of the benefits your customers will receive as a result of working with you or buying your products. Make sure each one is stated in specific terms a client can identify with, and then market this to your customers.
How Do You Set Yourself Apart?
Becoming an expert in your field is the best long-term way to attract abundance. You don’t need to have all the answers to be an expert; in fact most experts rely on many other professionals in and out of their field. What makes you an expert is your will, your drive, your passion, your confidence, and your ability to create solutions for your customers’ needs.
Remember, people draw conclusions about things and about each other within a matter of seconds. You may have 20 seconds to convince a potential client or customer that you are the solution to his or her problem. After that, you become lost in a current of information overload. So set yourself apart from the crowd, and watch your business soar.
What Permission Do You Need to Give Yourself?
You already know deep down what you want to do. You have an idea what changes you need to make in your business. You know what’s not working.
You may be holding yourself back from taking the actions you know you need to take. Somewhere in your subconscious you may be following harmful ‘rules’ you’ve made for yourself. You may believe you don’t deserve wild success. You may believe that work can’t be fun. You may believe that you owe it to those around you to maintain the status quo.
When you identify your restrictive beliefs, you can decide to let go of them. Be truthful with yourself. What permission do you need to give yourself to make all of your dreams a reality’ Some examples may be: ‘Fire (or hire) those three people,’ ‘Take only the jobs/assignments that I would enjoy,’ or ‘Make more money than anyone I know.’ Be specific.
The Sky is the Limit
You now have the tools to develop a business strategy that capitalizes on your unique abilities and interests. Since many people are unable to objectively observe themselves, if you have difficulty answering any of these questions, brainstorm ideas with a business partner or a business coach. This is important, because the sooner you incorporate these abilities into your business presentation, the more prosperity you are able to attract. You will know what you have to share with the world, and this knowledge is your single most powerful wealth-attraction tool.
Any of your competitors can read the same business books and articles you do, but none of them can duplicate your heart and soul. Find the right answers to these five questions and you can be certain your prospects will say, ‘I have GOT to work with you!’
Article by Amanda Murphy
Reprinted from Create the Business Breakthrough You Want: Secrets and Strategies From the World’s Greatest Mentors, 2004 Mission Publishing, a division of The Mission Marketing Mentors, Inc.
Amanda Murphy is co-author of the new bestseller Create the Business Breakthrough You Want: Secrets and Strategies From the World’s Greatest Mentors. To find out how Amanda can help you create the breakthrough you want, visit http://www.AmandaMurphy.com