I'm going to discuss one of the most critical functions of a website publisher that will take his or her thinking from web design to web marketing. Getting right to the point, you'll need to write at least a hundred pages of quality content rather than just a few pages to sell a product or information. But don't dismay! I've already prepared you for getting this done.

Once you have chosen your web host (I'll discuss this in the last article) and have your domain name, it's time to begin creating your web pages. This is where you will have to make a decision to succeed or fail. However since you chose a subject you love, you'll have fun while you work. You'll be able to write pages and pages of quality content for your website inspired by your ideas, experience and knowledge and enjoy every minute!

Every page of your website should be geared toward getting high ranking pages on the four major search engines, Google, Ask, Bing, and Yahoo, as well as sharing your information with those who have a like interest or passion for your theme. You'll of course want to find other search engines that will enhance your theme and perhaps give you reciprocal linking for better credibility of your site, but these are the most important to bring your site hundreds of targeted free traffic.

The simplest means of doing this is to create a blueprint of your website before you begin, using keywords that match your keyword theme. Decide which pages will go on your "Navigation Bar" and which pages will be linked to each of those pages. Link at least five pages to every page on your "Nav Bar."

Keep your "Nav Bar" free of unnecessary pages. Most pages can be linked from your Navigation pages. You want to insure that your site navigation is easy and uncomplicated. This also will help win you favor with the search engines.

As you write your pages keep them at about 500 words, but no less than 200 if possible. This doesn't include your contact me, subscribe, privacy policy, etc., pages which normally don't include much information or links.

As you write your pages, insure that you keep your keywords the same as your file name, title, headline and in one text link. This will give you an edge over your competition by keeping your page theme from beginning to end. Granted, this takes regular, daily work until you've written all of your pages, but in the long run you'll be thankful if you desire to sell a product or information. This is the way to get your visitors to trust what you have to say. By proving
that you're an expert within your chosen theme, you will win the trust of your readers.

Until my next article on the subject of choosing the best website for your needs, keep working at choosing the best website theme if you haven't already. Remember, nothing worth having is easy.

Margaret Lukasik
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