I hope this series has been fun. If you've been involved in the web building process now or at any time and you're not enjoying it, perhaps this endeavor isn't for you. On the other hand it could be because you haven't picked the right website theme yet. So hang in there a little longer.
To continue with the last step, you'll need to make one last check of your keywords or keyword phrase (more than one word) in order to choose a subject that will have an enthusiastic audience and monetization value. Most people make the mistake of not doing this vital part of the process.
To begin, submit your keyword or phrase in the Google Search Box at Google. When a list of sites appear with that same or similar keyword(s) look at the upper right hand corner. You will see the number of sites that have that similar keyword.
If that number is over 10,000,000 I don't consider it for my sites keyword. It is too populated to win for first page ranking in most cases. However, if I feel I have a strong subject I might. But mostly I stick with 600,000 to 6,000,000 for my homepage and all other pages.
If your keyword is competing with more websites than that amount you should keep playing with it to have less competition. You'll see that it will pay off in the long run. It may take time, but it's worth it. Keep the same meaning, using different words or a combination of no more than three keywords.
Once this is done, it's time to choose your web address. There are a number of mistakes people make when they take on this task. The first one is that they create their address first and work their website around it. This will hurt rankings.
If you want more traffic, you'll have to put your keywords in your .com, .net. etc., address. So if your keywords are "eating well," you'll want to create a name such as, www. eating well in Hawaii.com. If you noticed I created a theme into the address as well as the keywords. This will make your site more search engine friendly and it will automatically narrow and target your competition.
Another hint is to keep it as short as possible. Don't ramble with a large string of words. Keep it simple to make it easy for people to remember. I put dashes between my words for clarity, but you don't have to do this. I just don't like seeing words without spaces.
The last step is to check out your name's availability. If it's taken and you still want it, try .net, .org, or .info if they will fit with your theme. Also try variations of dashes. Also check to see if the name you want does not contain trademarked words. You can check through some trademark companies online.
Before I close, I just want to warn you not to test your web address availability at any website where web names are sold. If you do, your name will probably be purchased before you get a chance to buy it by a company that hopes you buy the name from them at a higher cost. So only do this within the web host that you are using. Most will give the web address free for the first year.
Take care and enjoy your web building. The next article will cover general web building.
Margaret Lukasik
Christian Author, Teacher and Life Coach
For More Success Web Secrets Go To:
