Hopefully you've read Part I of this exciting series that will either help you create a successful website or spruce up an old one to get you the kind of free, targeted traffic you need to sell your products or the information you wish to share with the world.
We all have a voice, and with a website the way to express that "voice" is with clearly, written informative content. In a nutshell, the website becomes our means of sharing with the world our passion or desire. Through our writing we become an expert to the Internet world to fill a need for those with the same interest.
But what do you do if you desire to have a successful website but you don't know where to begin or what subject to choose? What if you don't have a passion about anything you believe can be marketable?
Asking yourself these questions opens the door to who you really are. Everyone has skills, experience, expertise or hobbies they can get excited about. It's just a matter of deciding which of those areas of interest would be most marketable if you wish to make money from the Internet.
If you still can't think of anything after careful thought, relax and think back to when you were a child. What made you excited? What got you up early in the morning during the summer instead of sleeping late? Was it a new bicycle? An art set? A stack of books you just got from the library? How about an animal that you bred for your community fair? Or a science project you enjoyed putting together and used to win first prize?
Within you are hidden many interests that can be the theme for your website. After careful investigation of what you enjoy, you have three more steps to follow before you can choose the best idea for "you." But first, understand the reasoning behind a theme.
A website with a hodgepodge of subjects cannot succeed because it will not win you a title of expert. You will not gain the credibility you need to convince people they will benefit by visiting your site. To keep your visitors you must have one idea that will keep them coming back. With varied information you will never have targeted traffic. Just people who enter and exit your site quickly.
When you're ready to begin the process, first choose a subject you can eagerly write about and share with others. The more you enjoy your idea, the more desire you'll have to work at making your website a success and the better your writing will be.
The next consideration is if your desire or passion is one that a large enough number of people would have an interest in reading about. All subjects have an audience, but you want to insure that your future audience will be large enough to be interested in your site. My advice is to choose three different themes to begin the experiment process.
The last consideration is a little tricky. You'll need to keep working at your theme until it is narrow enough for you to center on that one particular idea while keeping it broad enough to get the right amount of attention. Doing this will involve the use of keywords. You can use free tools to help you. One of the best is the Google Search-based Keyword Tool which will help you discover keyword ideas. But I'm getting ahead of myself. For now, just consider a few website themes from those areas in your life you enjoy. You'll learn more in the next article.
Happy Holidays!
Margaret Lukasik
Christian Author, Teacher and Life Coach
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