Despite losing everything she had worked hard for over many years she is still positive about her future which includes much demand for her to speak publicly about business and business motivation plus, obviously she has now written the book. The whole idea of the book is to highlight the fact that life can carry on after business failures and disasters of which some can be very publicly announced.
The book recounts many other successful entrepreneurs, all who have suffered their personal business nightmares and yet have managed to rise again like the phoenix from the ashes. Indeed despite the appearance of a Midas touch where everything turns to gold, all the entrepreneurs interviewed had experienced life in the doldrums, periods when finances were tight and in some cases bankruptcy loomed. What appears to many people as failure is really just part of the learning curve in the apprenticeship of entrepreneurship.
Each chapter focuses on a different type of problem which can occur whilst building and sustaining a successful business. In each of these chapters she gives a case study of somebody who has stared that particular problem in the face. At the end of each chapter she also gives a summary of how in her opinion these obstacles can be avoided. The advice given at the end of chapter eleven was of great relevance in my eyes. Subtitled "Here are my observations of being in deep problems in business and dealing with a mountain of debt:" this is my interpretation of her words.
This emotion is tremendously restrictive. It will lead to panic which in turn makes for bad decision making. Other negative emotions such as anger and resentment cloud judgement and when displayed, can alienate clients and colleagues affected by these emotions. It is much better to try to remain positive, hopeful and optimistic.
A positive attitude to any difficult situation will help view this situation not as a problem but as a challenge. By rising to this challenge, strength is gained and valuable lessons can be learned.
The paragraph on faith really hits home to me. She advises that even if somebody is not particularly religious it helps to call on a "higher power" in order to give strength during crisis. Having absolute faith (the experience is like having a deep sense of calm) creates the opportunities to meet people and recognise the answers as they unfold. At this point keeping an open mind is essential so that every opportunity can be explored.
It is good to remember that we are all on a life's journey. Change is inevitable and is often sent to push us onto the next phase of our journey. Even though this can be downright unpleasant and things don't go well, this change is likely to be paving the way to something better.
Rachel Elnaugh ends this summary with the poem Desiderata.
You are a child of the universe,
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.
Therefore be at peace with God,
whatever you conceive Him to be,
and whatever your labours and aspirations,
in the noisy confusion of life keep peace
with your soul.
With all its sham, drudgery, and broken dreams,
It is still a beautiful world.
Strive to be happy.
How fantastic is that?