Focus: A Vital Key to Online Success

If there is one mistake that most people will make very early on when they are first trying to become successful on the internet, it is the mistake of flitting about from one product to another or one opportunity to another, rather than developing a solid focus on just one method or system.

The problem, as I see it, is that people will read about some method and then try it. Their results will often fall far short of their expectations and then they are inclined to think the problem is with the method rather than their own understanding of it or their own application of it. The result is often that they will then start looking for another product or system only to be disappointed in the same way yet again.

There may well be products and system being sold online that are not all they claim. That is, of course, a huge annoyance. But really, becoming successful on the internet boils down to just doing some basic things well. Firstly, you need to recognise that, in order to make money, somebody somewhere has to purchase something. Although this is a fundamental truth, you don’t necessarily have to do the selling.

Once you have build a site that gets a significant amount of traffic (visitors), you can’t really fail to make money, even if you don’t want to sell anything. If you are unaware of the Google Adsense program, for example, then you might be astonished to learn that Google herself will pay you for – wait for it – clicks!

What? Yes, Clicks not sales. Quite amazing isn’t it? What happens is that the advertiser pays Google for traffic. You put Google Adsense adverts on your site (which is dead easy, by the way) and when someone just clicks on one of those ads, Google charges the advertiser and splits the advertising fee with you. Now what could be easier than that?

The Google Adsense program was the first, reliable income stream I opened at this site and it is set to overtake what has previously been my major income source. Because of Google’s terms and conditions, I cannot reveal to you how much they will pay for a click or what my conversion rates are, but what I will say to you – and I hope this makes you think – is that you only need a few hundred clicks per day for Adsense to be paying you a generous full-time income.

Now, I don’t want to make this sound like one of those sites that tell you that you can get rich overnight or anything like that. After all, it has taken me seven years to get to the point I am at today. But again I can tell you from experience that a well designed site providing your visitors genuinely helpful content is all you need to create. If you are a writer and you are not blogging, for goodness sake, ask yourself why?

Sure, you will need to be dedicated. Certainly you will need to be committed and yes, you will need to be knowledgeable. But if you are a writer, believe me, you can write about anything you want – absolutely anything – and make this work for you. Provided – and this is the point I really wanted to make in this post – you focus!

  • F – Follow
  • O – One
  • C – Course
  • U – Until
  • S – Successful

After you have been writing for a period, I would say, of about three months, building your site and making it a valuable resource, that’s the time to apply for the Adsense program. Provided your site does provide valuable content, there is a very good chance that you will be accepted.

As soon as you bang the Adsense code on your site, you are almost certain to start making money and, do you know what? That’s the point that most people decide that the article or book they read that suggested this route must have been wrong. They are often now ready to ditch the Adsense approach and start to look for something else. Do you know why?

It is because after three months of hard work, they might now be earning something like a dollar or a few dollars per day. In their heads they conclude that this is not a fair return for their investment of time and they give up. But the successful people persist. They figure out how to do it better. They experiment with Ad placements, colour schemes, post titles, posting schedule and eventually, they find out what works for their site.

Personally, I love Adsense. You don’t have to sell anything, you don’t have to hold stock of anything, you don’t have any delivery, support or customer service issues. As a writer, it frees you to do what you love – writing – and it rewards those who persist handsomely.

2 thoughts on “Focus: A Vital Key to Online Success

  1. Will Edwards Post author

    Hi Piet

    You know, you really would think that if they can detect irregular behaviour, they would simply filter those clicks out of your stats. I am sorry to hear you lost your account. I have heard of similar situations. I know one person reapplied in his wife’s name and was apparently accepted. Personally, I would just write to them and explain and see what they say.

    Good luck with it.

    Will 🙂

  2. Piet

    I was kicked off Adsense because of “irregular behaviour”. I found the culprit – a good friend who “tried to help” me. It is some years later now, I don’t know about any friends still reading my blog. Any suggestions on getting back on Google Adsense?

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