My wife joined a singing group in the town we were living a number of years ago. After a while, I joined it too. If I do say so myself, I think we were pretty good. In fact, part of the reason I joined was because I was genuinely surprised by how good the group was before I joined.
What I wanted to tell you about was their musical director, a guy named Eli. We went to see him perform and offer him a bit of support when he completed in a version of the XFactor, held at a local night spot. It was the first time I had heard him sing and I learned that he had a superb voice. Over the weeks of the competition, he sang all kinds of songs and really impressed me with his outstanding vocal ability.
Eli had apparently been a part of a double-act that had a number #1 record in Greece and, at the time, was still a professional musician. He actually came second in the local competition. The result was voted on by a panel of judges. In my opinion, he had the best voice and should definitely have won, but he was very philosophical about the matter.
Anyway, week after week, at the singing group rehearsals run by Eli, we did our vocal exercises, scales and ditties. It was not what we wanted to do. We wanted to get on with singing in parts, learning new songs and rehearsing what we knew. But every week, he insisted that we did some breathing exercises, a physical warm up and then the singing exercises before we got round to doing what we wanted.
One day, when I was chatting with him, he told me about when he had learned to sing. He said that when he started, he could not sing a note. He told me that his own voice had been absolutely awful, which I found difficult to believe, but he said that at the beginning, he had a voice like a rasp. He then told me that his singing teacher told him that if he practiced the very same singing exercises he had given to us, that he would be able to sing within about a year. And so, that’s what he did.
As I said, the result was amazing, but he had not just done those exercises for one year, he had continued them, year after year, until he became the performer he is today. Without putting in all of that effort, he would never have become the fine singer he eventually became.
The reason I wanted to tell you about Eli is that in many ways, this story illustrates what you need to do to succeed online. Recently, someone contacted me and asked for advice about how to increase his site’s presence in the search engines. My reply told him that I did not go about things in the same way that many internet marketers do. My strategy has been to produce good quality, fresh, regular, original writing. That’s what Google wants and she rewards me by sending me traffic (visitors).
Somewhat like Eli’s daily discipline, before I do anything at all, before I have breakfast, I will have written a blog post for the day. After breakfast, I will have written another. In many ways, it’s just like doing the singing exercises. You get better at it over time and whilst at the beginning you thought that you would never be able to manage even one post every day, you begin wondering about doing two or three posts per day. Don’t get me wrong here. It’s not all about quantity. You need to produce quality too in order to succeed via this route.
The response to my suggestion was that this person did not think he could write in that way about the things he was promoting. Well, do you know something? He is promoting the wrong things. If you decide to start a website, what you really need to ask yourself before you start is this question: is my new site going to be of real benefit to some people somewhere? Try to detach yourself from your own interests and really answer the question honestly.
From experience, I can tell you that your answer to that question pretty much will determine whether your site will succeed or fail. If you concentrate on helping other people by creating a genuinely useful site, then you will succeed. If you focus your time and effort on creating junk sites that do not add to the internet as a whole, you are bound to see failure.
Failure is not necessarily a bad thing, of course, as long as you learn from your mistakes, correct your path and try again. But you can save yourself a few failures by heeding this advice. Find your passion, create a site about that and give it your all. That’s easy enough to understand isn’t it? Am I holding anything back? No. Once you have the traffic, you can easily monetise it in a number of ways so don’t worry too much at first about monetisation, concentrate on giving Google what she wants and you can’t fail as long as you are prepared to persist.
Like Eli, who learned that singing like a bird could be achieved through the process of discipline, you too can have what you want if you are prepared to work for it.