It is my personal belief that everybody has the potential to succeed and that failing is a personal choice. Let me put it another way, it is only possible to fail if you have stopped trying. Unless you have given up, you are still doing what you have set out to achieve, and therefore still on the journey to success.

In effect, you only fail if you give up, and this is the choice we make. This is also true for those who don’t begin in the first place, falling at the first hurdle and not taking any action at all, this is failure because you have decided you want to do something and not even begun. Obstacles will invariably be put in our way, it’s how we deal with these obstacles that determines whether we succeed or fail, whether we are successful people or unsuccessful people.

It is this single lesson which will determine the rest of your life, career and any other pursuit you undertake. So many people have overcome difficult obstacles, why not adopt this attitude;

“who am I to give up when people in far more difficult circumstances strive onwards.”

Success starts with a decision, “I am going to…” and then continues with action. Those of you who are reading this book, you have already made a decision that you want to learn how to succeed. When I left school I realised that I had a talent for inspiring people, in my working life people would come to me for advice, in my role as a salesman people trusted me and asked for my opinions. Why? Because I care about people. That was the underlying inspiration for my goal, to educate those who want to succeed and to inspire people to achieve greatness.

 It’s my answer to a question I once asked myself, “what have I done to justify my existence.” I would like to thank you for giving me the opportunity to share the benefits of my hard work, research and experience with you.

Success is addictive, once you have had your taste of it you want more. By taking action and striving to achieve something you will find that opportunities come your way and obstacles of any size can be overcome if you just keep on going.

When people have goals, one of the main reasons that they give up and ultimately fail is that they do not have a definite purpose, the goal has no context. Many people pick a goal and blindly aim for it, they need to also decide WHY they want to pursue that goal, this is what will motivate and keep them focused. Take these two examples.

John said “I am going to earn a million pounds this year.”

Sarah said “I am going to earn a million pounds this year because I want to use some of that money for my children, help out my family, free up my time and take off the pressures of everyday life so that I can spend more time doing the things that I want to do”