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When Napoleon Hill wrote his most famous book, Think and Grow Rich, he provided an amazing demonstration of the astonishing power of the secret. Just in case you don't know about this book, I'll tell you right away that Hill mentions to his readers that there is a secret contained within his book. The result has been that people have been searching for his secret ever since. In this article, we'll consider the basic motivation of those who continue to search; and how it is used in internet marketing.Let's consider how the secret principle is continuing to be used in marketing. A good recent example was the movie The Secret. By the way, if you have not seen it, it is an excellent movie; and well worth your time to take a look. However, the marketing for the movie essentially did the exactly same thing that Napoleon Hill's book did: it suggested that there was some secret knowledge, or key, that once discovered had the power to transform people into winners. Everywhere we look in internet marketing, we can see the same principle being utilised in many different ways, but fundamentally it makes use of the same basic human motivation. The reason it works is that people require closure. Once our curiosity has been piqued skilfully, we hunger for it to be satisfied; and if that means we have to pay a few dollars for the privilege, then so be it. That's how powerful the principle is: it made Napoleon Hill a millionaire; it has made the makers of the Secret a fortune, the dimensions of which stagger the imagination; and - my friend - if correctly applied, it can make you into a millionaire too! Yes - really! Here's something for you to try: go to Google and type in the following search term in quotation marks exactly as shown ... "secrets of". At the time of writing there were 32 million results - a good number of them trying to apply this principle, but doing so ineffectively. Because the secret is not in the word - it is in the principle. For many people entitling your next project The Secrets of ... will actually be a turn-off. Instead, what you need to do is use the principle. Notice that Napoleon Hill's book was not called The Secrets of Growing Rich. To utilise the secret effectively you need to provoke the curiosity of the prospect. You can do this by providing a powerful part 1 message - either in your sales copy, or in a free giveaway report - then sell the part 2 information. The success of the approach depends upon the quality of your free part 1 information. If your part 1 information is of excellent quality, but is also incomplete in some way, you will have found the key to getting those visitors of yours to part with some cash to complete their knowledge. This principle, well understood and correctly applied, truly holds the power to transform your internet marketing efforts. |
