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Anthony Robbins was born on the 29th of February 1960 in the USA. He is best known for a motivational technique - known as Neuro-Associative Conditioning (NAC) - which is almost certainly derived directly from NLP. Tony has written a couple of best-sellers in the field of Personal Development. The essence of Tony's system - NAC - is that you are able to reprogram your mind to achieve the success you desire. Suppose you wanted to give up smoking, for example. What you would do is: deliberately create a mental association between the remembered pain of some past unpleasant experience with the stimulus of the cigarette. The basic idea is replace the positive associations of cigarettes - in the minds of smokers - with negative ones. And as we know, Freud told us that human beings are motivated (programmed) to want to move away from pain and toward pleasure. Tony is indeed a strong advocate of this technique. Like so many writers and presenters in this field, Tony has a humble background and has managed to effectively apply the principles of success to his own life. I understand he is now a multi-millionaire and his seminars are often sell-out engagements played to large gatherings at venues all over the world. However, Tony has a social conscience. The Anthony Robbins Foundation is an organisation that provides help for the people with social needs, such as the homeless and the elderly as well as working with young people all over the world. The contribution of Tony Robbins to the field of Personal Development, I believe. really lies in his unique ability to communicate the benefits of self-improvement to a mass audience, in a thoroughly entertaining manner. He has certainly been responsible for positively impacting the lives of very many people; and for that, he deserves to be properly acknowledged.
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